Thursday, April 7, 2011
Technomedia
I really enjoyed reading the article Technomedia. In this article we learned that technomedia are when certain devices are operating together even if they were once something separate. The article discusses the history of several forms of media such as photography, the telephone, television, motions pictures,etc. All of these forms of technology are now working together by technomedia such as the Internet. The article gives the example of the Internet being the made connective medium, as well as how websites such as YouTube enable us to watch videos through Internet websites as opposed to watching the television separately. This interesting part is that many people are now using the Internet to stream movies onto their tv as opposed to renting DVDs for their DVD player. I also know many people who use the Internet to stream radio stations as opposed to listening to the radio station on an actual radio. Some people are even using the Internet from their cell phone to stream Internet radio through their car speakers or watch movies on their cell phones or laptops via the Internet. Technomedia is a great concept to learn because of where technology is today. Everything that is being designed has something else in mind while it is created. I think that this is a positive aspect of media technology to keep things working together rather than separate, but as the article mentions, I also understand the need for perspectives that people such as Avital Ronell point out in regard to communication and telephonage.
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The whole concept of technomedia is pretty crazy once you start to think about it. We are starting to see all of these new mediums that encompass so many other ones; is it possible that someday we will have a singular universal medium? It seems easy to say that the computer has come close to this, but I wouldn’t say so. There is too much fragmentation among current personal electronic devices to call them universal.
ReplyDeleteI’m not a huge fan of their products, but I must admit that Apple is determined to fix this fragmentation; iPhones, iPads, and MacBooks are easy to use, accessible, and are prime examples of technomedia that seamlessly communicate between each other. Virtually all the communication mediums of previous decades can be stored within an application in any PC or Mac computer. What’s next?